We’ve previously discussed several ways merchants can achieve amazing results with Google Shopping (PLAs), but we haven’t delved into the optimal account setup. The truth is that there are many ideas and structures to test in PLA campaigns. When you are running campaigns, it’s imperative that you create a hierarchy that showcases your top products,… Continue Reading »
By the end of June of this year, all legacy PPC campaigns will need to be migrated to Enhanced Campaigns. At Exclusive Concepts, we have already begun the process of migrating our clients’ accounts. Along the way, we’ve learned how to best make the transition while utilizing the new Enhanced Campaigns capabilities. The following is a… Continue Reading »
By now you know that Google Shopping (Product Listing Ads) has transformed the way Exclusive Concepts thinks about and executes ecommerce PPC campaign strategies. We even created a new service around Google Shopping because it’s that important. We’re here to tell you why you must enter into the Google Shopping arena if you haven’t already. … Continue Reading »
A couple of months ago Exclusive Concepts was introduced to a new AdWords format called Dynamic Display Ads that has the potential to reshape how remarketing campaigns are run. This feature allows advertisers to remarket to visitors by showing them the specific products they viewed. These products are pulled from the advertisers’ Google Merchant Center feed… Continue Reading »
Google AdWords Enhanced Campaigns are rolling out this month and will become mandatory by mid 2013. We recently spoke about some features of Enhanced Campaigns and what they mean for accounts moving forward. With this post, we’d like to share some more details about the migration. Individual campaigns or whole accounts can be migrated. Complete accounts don’t… Continue Reading »
Google Product Listing Ads (PLAs) consistently show great results, but the secret to producing ‘out-of-this-world’ results lies within the exclusions you make. By adding exact match negative search terms at the ad group level, you cut the unqualified traffic in order to focus more on what I deem the search query potential. These are the… Continue Reading »
Learn how reviews can bolster your PPC Performance! Using Reviews to Bolster PPC Performance Great reviews go a long way for any company. Businesses will always emphasize why they are better than the competition, but positive reviews from searchers’ peers is invaluable. For example, let’s say I’m doing a search for “coffee tables” and I… Continue Reading »
Have you Heard? Two new Google Remarketing Formats have been Introduced! Remarketing Friday was a very busy day for Google, as two new remarketing formats were introduced. The first format allows advertisers to create one remarketing tag in AdWords that can be used for all lists. The second format requires an update to a site’s… Continue Reading »
Want to Learn about Google Analytics Metrics in AdWords? Analyze This! Google Analytics Metrics On 7/12, Neil Collins of Periscopix wrote about seeing Google Analytics metrics in an AdWords account: http://www.periscopix.co.uk/blog/bounce-rate-pages-per-visit-and-average-time-on-site-now-available-in-adwords The metrics he saw were: bounce rate, pages per visit and average time on site. He only noticed these metrics in one account, which… Continue Reading »
What do the new AdWords targeting options mean for you? Find out! Adwords Icons? Within the last week you may have noticed icons appearing next to your AdWords campaigns. These icons represent which networks your campaigns are opted into. The magnifying glass shows a Search Network only campaign where your ads show on Google search… Continue Reading »
