Need Test Ideas that will grant you a Big Impact? Here are 6 test ideas for you. Have you considered a site redesign with the goal of improving conversion rate? Big changes aren’t always the silver bullet when it comes to site improvement. In my experience, it’s often the small changes that lead to the… Continue Reading »
Need some ideas for future email campaigns? Look No Further. 5 Email Elements to Test Are you optimizing your email campaigns? Here are 5 ideas to test for better performance: Subject Line – This is an oldie but a goodie. It requires no additional development time and allows you to test what language triggers more… Continue Reading »
How can Brand Logos Help You Increase Conversions? Brand Name Products For those of you who sell name brand products on your site, this post is for you. Today I’ll be covering the competitive shopper and a quick and easy conversion optimization tip (proven effective through testing!) that you can implement in order to increase… Continue Reading »
Learn why Google Shopping is no longer free. Major Announcement! On May 31st, Google Announced (http://adwords.blogspot.com/2012/05/building-better-shopping-experience.html) that they will be rolling out a transition, starting in June, that will change Google Shopping as we know it. By Fall, Google Shopping will be a fully monetized product, requiring retailers to pay for listings. Google shares that… Continue Reading »
Last week, Facebook announced that it will be outfitting all business, brand and organization pages with the new Timeline layout by the end of March. The update includes: Cover Photo Brand specific features such a the ability to pin posts to the top left spot of the Timeline feed for a week. An example may… Continue Reading »
When it comes to body content, our team is often asked about the ideal keyword density on a page. The short answer is that there is no one recipe that works in all cases. The best way to go about an appropriate balance is to consider the keywords that you’d like to incorporate and write… Continue Reading »
You may remember almost a year ago to the day, I created a video reminder to update your copyright. Well I’m back again to remind you if you haven’t added it to your 2012 to-do list. It’s an easily forgotten change that can have negative perception effects such as an outdated or ignored website, mostly… Continue Reading »
1. Site Speed In April of 2010, Google announced that they were including site speed as a new signal in their search ranking algorithms. Best Practices recommended by Google include:(http://code.google.com/speed/page-speed/docs/rules_intro.html) optimizing caching minimizing round trip times minimizing upload size minimize size of responses, downloads, and cached pages improve browser’s layout of a page optimizing for… Continue Reading »
At this point, most of you probably understand how the rel=“canonical” tag addresses duplicate content. If not, here’s an explanation: http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonical.html You may have a pagination situation on your category pages where you’ll have the same content listed in each subsequent page or maybe you’re just trying to increase the good quality signals on your… Continue Reading »
A recent discussion with a client inspired me to put together some important aspects to prepare for and consider before redirecting to a new domain name. I tapped into a video uploaded by Google Webmaster Help recently (http://www.youtube.com/watch?v=wATxftE8ooE&noredirect=1 ) that I found helpful. I’ll be outlining the major points today. If the new domain you… Continue Reading »
