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Google Shopping Enhancements: Smartphone & Tablet Shopping Made Easy – PPC Tuesday

Kevin August 7, 2012

Want to learn more about Google Shopping’s upcoming moves for Mobilization? Google Shopping Enhancements: Smartphone & Tablet Shopping Made Easy With the eCommerce world abuzz about the upcoming move to a pay-to-play model for Google Shopping, a recent update to Google’s mobile & tablet experience a few weeks ago may have gone unnoticed. Google launched… Continue Reading »

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When Budgets Fight Back! – PPC Tuesday

Kevin June 12, 2012

Learn how to translate what the “Limited by Budget” status means to you. Limited By Budget? Today I want to focus on that pesky message that AdWords’ advertisers often see in their accounts. That message is the sometimes misleading “Limited by Budget” campaign status. This happens when your ads do not receive as many impressions… Continue Reading »

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PPC Spring Cleaning – PPC Tuesday

Kevin April 17, 2012

It’s spring time! No better time to clean up your PPC account a tiny bit. Airing Out “The House” Here at Exclusive Concepts, you will often here the PPC Specialist’s discuss the importance of a Search Query Report. This one report allows an account owner to see the actual search phrases that web users are… Continue Reading »

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PPC Tuesday – Impression Share Metrics Update

Kevin January 24, 2012

Google has recently announced that they will be expanding their Impression Share performance data down to the Ad Group level. In the past, Google has provided Impression Share metrics on a campaign level. These metrics received positive feedback from advertisers as it allowed them to see the percentage of impressions received by your campaign divided… Continue Reading »

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PPC Tuesday – Tis the Season

Kevin October 11, 2011

So over the weekend I was walking through my local mall looking at Halloween costumes. As I was leaving the store I was confronted by Christmas decorations in the mall. It seems that the brick and mortar scene is forcing the holiday season on us even earlier this year. But, it does warrant some thought… Continue Reading »

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