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Home > Caitlin's Bio
Caitlin is a Conversion Specialist at Exclusive Concepts. She leverages her expert background in web design towards her current focus of increasing revenue for clients through the Conversion Booster program. A good conversion test comes from the type of solid reasoning that Caitlin embodies. When beginning a conversion project with a client, she starts by doing a qualitative analysis of the online shopping experience and the impact of the site on different shopping personalities while defining the website's natural segmentation opportunities. She delves deep into the analytics of the website to determine strengths and weaknesses in terms of quality of traffic and flow of traffic throughout the site. It is from these in-depth analyses that Caitlin helps make a dramatic impact on the revenue and conversion growth of our clients using Conversion Booster to capitalize on the most profitable opportunities available.

Caitlin graduated Cum Laude with a B.A. in graphic design from Newbury College.
 
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