Do you hear the word “audit” and head for the hills? Don’t. They’re not that bad! Audits: Not As Bad As You Think Today, we’re going to talk about audits. In my opinion, audits have a bad rep. But a properly-executed audit can be a pivotal turning point for your email program. Under a qualified… Continue Reading »
What can you do to make your changes the most impactful on your website?? Impact: Make sure your visitors notice your Changes! Once you have identified where most of the revenue is generated on your website, your goal is to help visitors convert into customers. You are striving to make your site easier to use,… Continue Reading »
Google Shopping is Changing in October. Are you Prepared? Changes in October 2012? If you have your finger on the pulse of PPC and Google AdWords, you know that a large change in the way Google handles product search and product listing ads is imminent. As of October 2012, featuring your products in Google Shopping… Continue Reading »
Are you fixated on a vanity keyword? You might be losing sight of the Big Picture! Vanity Keywords When it comes to SEO every site owner has a keyword or 2 in mind that they want, need, or simply have to be number one for. Typically this type of goal is ingrained in the very… Continue Reading »
Increase your Site Speed! With Site Speed Optimization!! Are User’s Getting More Demanding? In 2006, the average online shopper expected a web page to load in 4 seconds. Today, that same shopper expects your page to load in 2 seconds or less. Up to 40% of shoppers will abandon a site after waiting 3 seconds… Continue Reading »
Improve Your Email Marketing with these 3 EASY Tips!! Intro to Email Success Email Marketing has become a vital tool to retain return customers for your site. Today we’ll discuss 3 tips you can use to improve your email marketing program. Creating Niche Targeted Messages – To pin-point certain segments of shoppers on your site…. Continue Reading »
How can Brand Logos Help You Increase Conversions? Brand Name Products For those of you who sell name brand products on your site, this post is for you. Today I’ll be covering the competitive shopper and a quick and easy conversion optimization tip (proven effective through testing!) that you can implement in order to increase… Continue Reading »
What do the new AdWords targeting options mean for you? Find out! Adwords Icons? Within the last week you may have noticed icons appearing next to your AdWords campaigns. These icons represent which networks your campaigns are opted into. The magnifying glass shows a Search Network only campaign where your ads show on Google search… Continue Reading »
Do you think you are a Bad Blogger? Let’s Find Out. BLOGGING: YOU’RE DOING IT WRONG! We’ve all seen the company blog with mediocre content, completely filled with exact-match anchor text pointing to the same page every time. This approach used to work just fine, but is now not only making your company look bad,… Continue Reading »
Want to know what factors influence the online shopping experience? Timing Is Everything According to a recent survey done by comScore, customer service has a great deal to do with cart abandonment, specifically delivery of their purchased goods. Knowing what the delivery time will be ranked among the top influencer of online shoppers. In fact,… Continue Reading »
