Thank you for joining us on our very first special edition your daily concept SEO Talk Radio with Joe. I would like to take the opportunity to thank our sponsor Exclusive Concepts for the opportunity to set the stage for an exciting broadcast. We have a lot of things to cover today. We are going… Continue Reading »
What are QR Codes? QR codes originated in Japan and are short for Quick Response, as they can be read quickly by a cell phone. They are used to take information and transmit to your cell phone. They are common in magazines, billboards, web pages, and I’ve started to see them on clothing like T-shirts… Continue Reading »
Measuring your ROI for an email marketing newsletter can be difficult – but defining the costs is easy. Typically, it simply boils down to the ESP cost of sending to x number of emails that receive the newsletter, and the management costs associate with creating, Qaing and sending the newsletter. For example, most of our… Continue Reading »
Looking for ways to Increase your Average Order Value? Here are some suggestions: Volume Pricing – Give your customers an incentive for ordering multiples of the same product. Remove “Checkout Now” Buttons – Don’t make it too easy to purchase 1 product if you want your shoppers to purchase multiple items on your site. Free… Continue Reading »
As many who follow our blog know, Remarketing has become an extremely useful marketing channel for reconnecting with past visitors of your website. Remarketing allows you to place a snippet of code on a particular page of your site. When a customer visits this page AdWords places a cookie on their browser. Now when that… Continue Reading »
Today’s post is: Can’t Touch This – MC Hammer Enters the Search Game. The engine is called WireDoo, and is being marketed as a “deep search” engine, providing “relational search” to its users. As explained by Hammer, a search for a car isn’t just about the car – it’s about the make, model, gas mileage,… Continue Reading »
Today I’ll be covering the recent news from Google that they will begin encrypting searches of users that are logged into Google services. Google announced on October 18th that users signed into their services will have SSL encryption set to default for organic searches on their search engine. This means users signed into a Google… Continue Reading »
Today’s topic is Enough Is Enough – three practical tips on how to streamline your email marketing costs. Regardless of the size of your subscriber list, your email program is a significant investment in time, labor, and financial resources. Is there a way that you can cut costs while continuously improving the response rate? How… Continue Reading »
Today, I will be going over the Google Search Partner network and its importance to advertisers. So what is Google’s Search Partner Network? The search network comprises those sites that use a Google powered search engine and those sites that partner with Google to showcase search results. Essentially, your AdWords ads have the potential to… Continue Reading »
When you spend 5 years managing conversion tests on large e-commerce websites you’re bound to have a breakthrough or two. When we test those breakthroughs on the websites of many online retailers, and observe that they consistently increase conversion rates, we build software and make it available on a pay-for-performance basis.
