Today I’ll tell you how the use of breadcrumbs in your site structure can boost your SEO efforts. Since people come in through all areas of your site depending on what they searched for to get there, breadcrumbs are an excellent way to help users navigate it, especially if your site is on the larger… Continue Reading »
We know you’ve been shaken – if you were hit by the Panda update, we understand how much of a hit your online revenue could have taken. I’ve been hearing stories left-and-right from the e-commerce world about how Panda – innocent at first look – has ravaged through the organic revenues of mid-to-large size online… Continue Reading »
In life people mess up. It’s the saying sorry part that’s important. If you can’t say it, won’t say it or don’t say it, this lack of remorse says a lot about you. The same goes for Email Marketing. If you’ve sent out a poorly timed email, a blast with an error in the subject… Continue Reading »
So did it work? Did the words, “Free Shipping” entice you to watch this video? Today we’re talking about “Free Shipping” promotions, and the impact they can have on your website. The phrase “Free Shipping” is an eye-catcher, and according to marketing professor David Bell at the Wharton School of Business, “Free Shipping” discounts are… Continue Reading »
Today we’re going to review how to get the most information out of your Phone Extensions and Call Metrics data. If you have set up phone extensions for your campaigns, now potential customers are able to call you directly from a phone number that is added on to your PPC ads. This is a great… Continue Reading »
So, last Friday, Amit Singhal, (Googles head of Search) published a post to the Google webmaster central blog. In this post titled – “More guidance on building High- Quality Sites” Amit laid out a few bullet points offering us some guidance on the recent Panda update and what Google is necessarily looking for in terms… Continue Reading »
So what is a vanity URL? – a shortened, descriptive URL (sometimes referred to as a domain) that points to a related item indicated within the URL. Typically companies use vanity URLs to point the user to a specific product page. A vanity URL is simply an easy to remember URL used to promote a… Continue Reading »
Today’s topic is Are You Shooting Free Throws Blindfolded?, a discussion on the recent changes in gmail and hotmail inbox filtering systems. In early April, Gmail and Hotmail made some sweeping changes in their filters – which caused a lot of emails generated from large-scale email service providers to land in the junk folder. I… Continue Reading »
In my previous two entries, I have covered the importance of your primary actions and other elements to consider while supporting them on each page. The next step is to put those elements into a hierarchy for each page of your site. Your page hierarchy should list the elements of each page in order of… Continue Reading »
