Today, I’m going to go over a few signs that your PPC account may be in trouble. Here at Exclusive Concepts we’ve audited hundreds of accounts that are managed by business owners, consultants, and other agencies. Through the years we’ve come to see several indicators as immediate red flags in a PPC account. Today I’m… Continue Reading »
Google’s Farmer/Panda update serves as a reminder to online merchants that their non-paid search traffic is subject to an algorithm that constantly evolves. Pay-per-click advertising, on the other hand, allows merchants to diversify their revenue streams in a manner that’s more controllable. To read more visit Practical eCommerce: “http://www.practicalecommerce.com/articles/2812-5-Tips-for-Increasing-Pay-Per-Click-Conversion-Rates”
Earlier this week Google announced it will be unraveling its newest product…Google wallet. In Googles own words… “In the past few thousand years, the way we pay has changed just three times—from coins, to paper money, to plastic cards. Now we’re on the brink of the next big shift.” This new big shift is called… Continue Reading »
Today’s topic is Spam is Not the End – why landing in the junk folder is not a terminal illness. In the past, emails that land in the junk folder have been regarded as lost at sea – never to be opened or read. Junk mail was the dreaded death knell that sullied even the… Continue Reading »
So let’s begin. There are numerous Performance Bottlenecks that exist on websites today. Today, we’ll address 6 major performance bottlenecks and discuss their solutions. Here are the bottlenecks that we are addressing today: Lack of Browser Standards No Optimization for Repeated Page Views Increasing Page Sizes. Increasing Number of Objects per Page. Idle Browsers During… Continue Reading »
Today I’d like to demonstrate how site owners can use Alerts, a free service from Google, for helping monitor the unique content on their site and make sure no other sites are using it. As we all know, having unique content is extremely important to ensuring success in organic search for your website, especially on… Continue Reading »
Facebook added a new functionality on March 11th that is increasingly gaining publicity. Users can now tag brands in uploaded pictures. The question has arisen whether marketers should embrace this new tool, or avoid it. With users creating over 90 pieces of content each month on average- and there are 500 million active users- you… Continue Reading »
Email subject lines are often the opening proposal to a recipient or prospective customer. Aside from the reputation of the sender, the subject line is a key determining factor in whether or not an email is opened. Today, I will discuss some handy hints on how to draw your audience in – time after time…. Continue Reading »
To review: primary actions are the main actions you want your customer to take on every page of your site. On each page, if there was ONE thing you wanted them to click on, what would it be…? Once you figure that out, make it crystal clear that this is what your customers should click…. Continue Reading »
Whenever my team members and I get into an account for the first time we are trying to quickly assess the account’s strengths and weaknesses. This allows us the ability to address the problem areas as well as explore new ways to build upon current successes. There are tools that we utilize here at Exclusive… Continue Reading »
