A/B split testing has been on the radar with email marketers for a while. At its basic definition, A/B split testing involves dividing a given subscriber population into two or more groups. The marketer then assigns a baseline control factor to one group, and he or she assigns different test factors to the other groups…. Continue Reading »
Today we are “Meeting the Browsers”. Whenever you are making CSS changes to your site I’m sure you have noticed the slight differences in the way your site looks depending on which browser you are viewing your site in. So this blog should help provide some incite into why this is true and which browsers… Continue Reading »
Online retailers often overlook the potential of pay-per-click advertising to drive sales of expensive products. Campaigns that target these items often bring the double whammy of low conversion rates and a high cost-per-click. There are several ways you can adjust your PPC advertising strategy, however, to capture the elusive higher price-point sale. To read the… Continue Reading »
In recent weeks many people have started to notice some changes to the way top spot PPC ads in Google have been displayed. Google has begun to format the ads differently in an effort to reward the top bidding advertisers. They are doing so by pulling the first line of ad copy into the headline…. Continue Reading »
Search Direct is very similar to Google Instant in that provides results instantaneously as you type in a search field, before ever hitting the search or enter button. Like Instant, the goal of Search Direct is to provide search results as quickly as possible, which provides the user with a list of fast and simple… Continue Reading »
Monday March 21st, marked five years since the first Tweet was sent by Twitter’s co-founder Jack Dorsey. It seems like only yesterday that I started battling with the whale being carried by birds because twitter was over capacity. Twitter is 5 and still growing at a rapid pace. Since that first tweet over 30 billion… Continue Reading »
So I’ve been asked by a number of people, “What is the best time and day for me to send my email?” And there’s an answer to this. The answer? It depends. Yes, an ambiguous answer but an answer none-the-less. “Gee, thanks Andy. But what does it depend on?” I hear you cry. Answer? Your… Continue Reading »
Let’s jump right in: why focus on bullet points? Having bulleted lists of product details can be very helpful when used correctly. These bulleted lists on product pages can: Visually command attention from the eye by breaking up normal page flow. This is a tactic used a lot by blog or magazine-type websites to make… Continue Reading »
Google announced this morning that AdWords campaigns can now target Tablets specifically. This is in addition to mobile devices and traditional computers. So we decided to scrap our original idea, and address this timely subject. Over the next couple of weeks, all campaigns will be opted in and it will be up to the advertiser… Continue Reading »
Our team at Exclusive Concepts has been doing a lot of posts on the Farmer/Panda update and many of us have mentioned that content is top priority now. I’d like to take a few minutes and expand on what everyone else has been saying. If your site has been hit in the Farmer/Panda update, it… Continue Reading »
