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Archive for April, 2010

Nik

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When SEO, PPC and User Experience Meet – Wildcard Friday

I bring this concept up for a reason; not enough online store owners follow-through with their ideas. In other words, a great promotional idea is not messaged in their advertising, or great e-mail ad [...] Continue Reading

Caitlin

Caitlin

Effective E-Mail Marketing Call-To-Actions – E-Mail Thursday

A call to action in an email marketing campaign can be defined by anything that allows the reader to perform an action. The action itself could be: redeeming a coupon code, clicking on a button or tex [...] Continue Reading

Dan G

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The Balancing Act – Conversion Wednesday

“THE BALANCING ACT” Every site does it. Its the balance between being informative and being concise. First up is “White Space”. White Space can Improve you visitor’s comprehension on any [...] Continue Reading

admin

admin

Click Thru Rates, Conversion Rates, ROAS and Other PPC Metrics – PPC Tuesday

Today we are going to take a look at some PPC Fundamental Metrics, including Click thru Rate, Conversion Rate, & Return on Ad Spend or ROAS. Some of these terms may sound familiar to you, but these ar [...] Continue Reading

Lauren

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Meta Description Population Advanced SEO Tips – SEO Monday

The meta description field is supported by most major search engines and is found as a snippet of code found within the section of a page. It is utilized to provide a summary of a web page’s [...] Continue Reading

Nik

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UK Political Elections Influenced by Usability of Websites – Wildcard Friday

Today’s political environment is so different from what it was a decade ago. The ability for voters to make their own decisions and maneuver the architecture of information that will help them form [...] Continue Reading

admin

admin

Defining Key eMail Metrics – E-Mail Thursday

Sometimes it’s good to get back to basics. We continually throw around key metrics when talking about email, but are we all on the same page in terms of how we’re defining them. By the end of to [...] Continue Reading

Dan T

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The Testing Mentality and User Questions – Conversion Wednesday

Before you even take a step toward looking at your website analytics, you must know which questions to ask? In order to ask the right questions we are going to take the most difficult step a website [...] Continue Reading

Kevin

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Why Too Many E-Commerce Business Owners Wrongfully Give Up on PPC – PPC Tuesday

One thing that has always concerned me in the e-commerce world is how often I hear from business owners that they tried PPC, but it didn’t work for them and they turned it off. It runs counter to e [...] Continue Reading

Scott C

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Google Wonder Wheel for SEO – SEO Monday

My name is Scott, I am an SEO Analyst at Exclusive Concepts, and I will be covering one of the lesser known search tools offered by Google, called the Wonder Wheel. Some of you may be asking yourself, [...] Continue Reading

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