Juicy Links: January 18 – January 22Posted by: admin: Wednesday, January 20th, 2010

THIS WEEK’S JUICY LINKS… SEO: Google re-ranking and personalized search study Has personalized search really changed the consistency of rankings? It’s an issue that has been spoken about many times in the search world. We set out to see what was up. After two rounds of research we noticed that this was unlikely to be the case. Read More Google’s [...] Continue Reading

Unique SEO Content Rules Causing Algorisms Everywhere!Posted by: Nik: Wednesday, January 20th, 2010

Intro – Covered in this article: Seeing Google’s big picture when it comes to algorithm changes. How Google’s recent changes reflect a new attitude towards SEO’s. What mechanism Google uses to disqualify duplicate content and how you can protect yourself. It never stops changing, folks.  Google’s algorithm is the Bugs Bunny to an SEO world filled with Elmer Fudds.  [...] Continue Reading

Conversion Wednesday – How Color Impacts Conversions on Your WebsitePosted by: Caitlin: Wednesday, January 20th, 2010

There are several different ways a website can be affected by color, today I will be explaining 3 very important elements.

1. The overall website color scheme
2. How to make important [...] Continue Reading

Change In Google Adwords Display URL PolicyPosted by: admin: Tuesday, January 19th, 2010

Last week Google announced a subtle change to their Display URL Policy. They are now requiring any advertising that lands on pages that live on hosted domains (large domains that allow different users to have pages on them) must represent the sub domain in the display URL. Google has always placed an emphasis on transparent advertising [...] Continue Reading

PPC Tuesday – Good Pay Per Click StructurePosted by: admin: Tuesday, January 19th, 2010

Hello & Welcome to Exclusive Concepts’ Your Daily Concept – Get Smarter Everyday. Today is PPC Tuesday & My name is Chris and I will be your host. Last week, during PPC Tuesday, my colleague Kevi [...] Continue Reading

SEO Monday – Google’s Query Deserves Freshness FormulaPosted by: Joe: Monday, January 18th, 2010

Since today is Martin Luther King Jr. Day, I thought it would be a good time to explain Google’s QDF technology. First off, QDF stands for query deserves freshness. And what this i [...] Continue Reading

Wildcard Friday – Why and How To Test Site SpeedPosted by: Lauren: Friday, January 15th, 2010

Hi Everyone, Welcome to your daily concept get smarter every day.

It’s wild card Friday and I’m your presenter, Lauren. Today We'll be covering why and how to test site speed for Continue Reading

E-Mail Thursday – E-Mail Marketing DeliverabilityPosted by: admin: Thursday, January 14th, 2010

All Major ISPs (Internet Service Providers - Yahoo!, AOL, GMail, MSN) have added “Domain Reputation” to anti-spam systems

What does this mean? This means that in addition to your IP ad [...] Continue Reading

How Did I Optimize For Local SEO?Posted by: Joe: Wednesday, January 13th, 2010

The search landscape continues to mutate and Google devises new curveballs to throw at SEO’s, webmasters, and website owners. Therefore, what I call the “echoes” you create in the web will continue to become increasingly important for search rankings especially for people looking to rank in the local results. From my own experience I have [...] Continue Reading