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Archive

Archive for 2006

Herb

Herb

Weekly Roundup, December 29, 2006

Looking Forward, Looking Back at Year-End Read/WriteWeb users predict the biggest Web trends of 2007 “I don’t think the success of the iPod can continue in the long term, however good Apple may be.” Bill Gates, 2004. Check out the 2006 Foot-in-Mouth Awards Marketing Trends in advertising: green, online and user-generated Battling churn in 2007: a fight that’s essential to [...] Continue Reading

Herb

Herb

Weekly Roundup, December 22, 2006

Perspectives on 2006 2006 saw Web trends a-plenty From Google/YouTube to Vista launch, revisit the Top 10 Tech Stories of 2006 What were Web users searching for? The Year in Search: A 2006 Review What’s up for 2007 Rebecca Lieb gives her insights on what online advertising and media will do in 2007 What will be important on the Web in [...] Continue Reading

Herb

Herb

RSS and Banner Ads get married

Newsgator ( the RSS tools vendor), and Edelmann ( the large global PR firm) are teaming up to create “Hosted Conversations.” Why is this interesting? It’s a recognition that brands are not totally controlled by their corporate owner. The approach is to tie the traditional banner ad into news feeds and blog posts that will [...] Continue Reading

Herb

Herb

Weekly Roundup, December 15, 2006

Marketing Tired of having to switch pay-per-click every time you go from Overture to Google? ClickZ makes the case for universal PPC standards. A/B testing for your Web ads: four steps to more effectiveness. You may have noticed: spam is out of control. What’s more relevant: organic, or paid? Guess again! And read this article on paid search strategy. Ad [...] Continue Reading

Herb

Herb

MySpace is dead

At least that’s Scott Smigler’s perspective, and he backs it up. Here’s the start: I hate to break it to you Rupert… but MySpace is dead. Well, at least it is in the process of dieing. Rupert, I know you’ll tell me that MySpace is still one of the most popular websites on the Internet. You [...] Continue Reading

Scott

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Making Newsletters Work for You – Webinar

Herb goes live in less than one hour with Exclusive Concepts’ new Webinar: Making Newsletters Work for You This is a must-attend webinar for every marketer interested in improving results in 2007. We’ll provide real action-oriented suggestions for improving open rates and click-throughs. We’ll share our collection of best practices in e-mail newsletter design and delivery. You can [...] Continue Reading

Herb

Herb

Weekly Roundup, December 8, 2006

Marketing 6 ways you might be sabotaging your SEO company’s efforts Don’t assume your site visitors know anything, and other Website assumptions to avoid Want to know what keywords drive traffic to your competitors? Sample this Web tool from Hitwise Pay-Per-Click not the only option. How about social networking? Wiki shopping? Google Google hitting the airwaves with radio ads Insta-Website with Google [...] Continue Reading

Herb

Herb

Weekly Roundup, December 1, 2006

Cyber Monday All hail Cyber Monday—this year broke records More news from Forbes For the Brit version In-depth from New York Times Google YouTube helps traditional viewership ratings in the real world … … but no more Answers from Google. Apple They thought Microsoft couldn’t do it: Zune at #2 its first week on the market. (iPod still #1.) Microsoft Finally, we can ditch Frontpage! Microsoft [...] Continue Reading

Herb

Herb

Weekly Roundup, November 24, 2006

Google That price just keeps rising! Google blasts through $500. Related news at BusinessWeek: Can growth keep pace? U.K. holds Doodle4Google contest — see 13-year-old winner’s entry here. Apple Or is it the color? More expensive but with twice as much memory, Black iPod nanos are not selling as well as expected. However, the other ones are selling great. Hybrid iPod/cell phone [...] Continue Reading

Herb

Herb

Weekly Roundup, November 17, 2006

Google World’s most popular site? Google’s on the fast track to beat Yahoo!. $500 stock price: Who’d have imagined it five years ago? Related news from ZDNet. Gmail and Hotmail not just personal anymore. Many use these for work. Thanks, Google Blogoscoped for tipping us off to the new Google AJAX Map Search Wizard, where you can put a searchable [...] Continue Reading

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