Exclusive Concepts Blog

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A Content Opera: Why Booming Voices Build Brands

Vladimir Shvorin August 18, 2014

Part I: Building Your Voice A clever business knows better than to marginalize the importance of voice within content. With agility and aplomb, these organizations produce content that’s teeming with presence. This kind of copy resonates with the social media agents that insatiably consume and proliferate it. A booming voice in your content is quantifiable. It’s… Continue Reading »

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Panda 4.0: Observations After the Fallout

Rebecca Stewart August 11, 2014

Now that the dust kicked up by Panda 4.0 has settled, we’re pleased to announce that nearly all of our clients have escaped unscathed. I can’t say we’re surprised, but it does mark the first time since we revamped our SEO program to focus on content that we’ve had enough time to make substantial progress… Continue Reading »

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Putting the Kibosh on Duplicate Content

Rebecca Stewart August 4, 2014

Recently, the SEO team at Exclusive Concepts hosted an internal “Lunch and Learn” for the company, where we discussed our team’s methodology so other departments can better understand what we do and why we do it. A question that came out of that meeting was one that inspired this blog post: “What is duplicate content,… Continue Reading »

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How to Keep Ballooning Cost Per Acquisition Numbers Grounded

Sean Evanko July 28, 2014

Have you observed your year-over-year cost-per-acquisitions (CPA) increasing in AdWords? Do you understand why? By only looking in your AdWords account you may have a difficult time pinpointing the reasons for the increases. The answer lies externally — at least partially. First let’s look at Google Shopping. Last year the number of retailers advertising on… Continue Reading »

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Webinar: Ultimate Guide to Conversion Rate Optimization for Online Retailers

Nik Rajpal July 21, 2014

Wednesday, August 20, 2014 1:00 PM – 2:00 PM EDT Are you part of the phenomenon? With SEO changes over the past 3 years and PPC competition becoming more aggressive than ever before, savvy online retailers are switching budget to conversion rate optimization (CRO) at a record pace. The goal of conversion rate optimization is… Continue Reading »

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Must-Have Triggers for Online Retailers

Stacy Ward July 21, 2014

What is a trigger campaign? Simply put, a trigger campaign is an email message that is automatically sent in response to an action. For example, a potential customer receives an email because they have signed up to your store mailing list. Or a current subscriber receives a “We miss you” email because they have not… Continue Reading »

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3 Must-Follow Tips for Transitioning to New Google Shopping Campaigns

Logan Durant July 10, 2014

Google is officially pulling the plug from their legacy Product Listing Ad campaigns in late August 2014. Here’s what you can do to help ensure a smooth transition away from PLA campaigns to the new Google Shopping campaign type. It’s happening. There’s no way around it. Google is pulling the plug on legacy PLA campaigns… Continue Reading »

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eCommerce Guide to Google – Version Q3 2014 (Recording Coming Soon)

Nik Rajpal June 18, 2014

We will explore how Google has turned the tables on SEO, making it (for the most part) a lose-lose situation and identify the silver lining discovered by Exclusive Concepts. At the same time, we’ll look into how Adwords has improved and has turned into a significant win-win in online retail. Viewed by over 1,000 online… Continue Reading »

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Do Good IRCE – Exclusive Concepts Raises Money for Build.org

Nik Rajpal June 5, 2014

The short of it: We’ll donate $1 to Build.org for every qualified webinar sign-up at IRCE. Webinar options for the donation: eCommerce Guide to Google v. Q3 2014: This webinar will be hosted later this month, called ‘Google Guide version Q3 2014’. Viewed to date by over 1,000 online retailers, the feedback on this webinar has… Continue Reading »

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IRCE 2014 Chicago – The Ultimate Guide

Nik Rajpal May 23, 2014

It’s the 10-year anniversary of IRCE! We’ve been attending IRCE for so many years now. We’ve been there as the conference landed in the great cities of Boston, San Diego and, most recently, Chicago. IRCE 2014 is going to be a blast; we know this because it never fails to deliver. What have we learned… Continue Reading »

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