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Is Automation in the Cards for Content?

Exclusive Concepts Blog August 22, 2016

In a recent Forrester Research study, an interesting finding emerged: a large number of American and European marketers have high hopes for the development of automated content. In other words, companies are hoping to someday phase out human-written content (at least partially) in favor of automated tools that create, manage and update content across their… Continue Reading »

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News Roundup: Walmart Buys Jet.com, Google Evolves Micro-Moments

Exclusive Concepts Blog August 15, 2016

Walmart Buys Jet.com in an Effort to Compete with Amazon Walmart confirmed earlier this week that it has acquired Jet.com, which it purchased for a reported $3 billion. Despite the changeover, Walmart said that Jet.com will still operate as its own brand, with current CEO Marc Lore continuing to lead the company. The acquisition is… Continue Reading »

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Mobile Growing: 60% of All Searches Now on Mobile

Exclusive Concepts Blog August 8, 2016

We’ve been hearing about the coming mobile revolution for years, like a faint bugle call growing increasingly louder. And then it was here. If there was any doubt, then this should make it perfectly clear: nearly 60 percent of all U.S. searches are now on mobile devices. What’s more, this number is very likely to… Continue Reading »

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A Week Filled with AdWords Updates

Exclusive Concepts Blog August 1, 2016

This week, Google went live with three new ad innovations: expanded text ads, responsive ads and more robust device bidding. The search engine announced that its old standard text ads will be completely phased out as of Oct. 26. So what does all of this mean? New expanded text ads (ETAs) will feature two headlines… Continue Reading »

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Google Testing New Percentage Ratings

Exclusive Concepts Blog July 25, 2016

Google recently revealed that it’s testing a new percentage-based rating system for its text ads. The prospective change would swap out Google’s old star ratings — the ones that appear right below the URL in any given text ad — in favor of a percentage. Where a company might have had a five-star review, now… Continue Reading »

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Changes Ahead for the Look of Google Shopping Ads

Exclusive Concepts Blog July 18, 2016

Google recently announced that it will implement a slew of new changes to Shopping campaigns, including: Showcase Shopping Ads: ads designed to target broad search queries More advertising options on TrueView Testing of a new currency conversion tool The new Showcase Shopping Ads option is the biggest change of the batch, and will allow users… Continue Reading »

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Think Only Amazon Benefits from Prime Day? Think Again.

Exclusive Concepts Blog July 11, 2016

Amazon Prime Day is fast-approaching, and it may be valuable for marketers to jump on the bandwagon. The Amazon spectacular, which takes place on Tuesday July 12, is expected to be the fourth biggest shopping event of the year, with the number of small businesses selling their goods doubling from last year’s Prime Day. Accordingly, the event is… Continue Reading »

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New Study Finds Changes in the Way Users View Search Results

Exclusive Concepts Blog July 4, 2016

Back in 2006, user experience researcher Jakob Nielson published a study suggesting that users generally read web content — including the Search Engine Results Page (SERP) on Google and Bing — in an F-shaped pattern. His eye-tracking studies revealed that users first read content in two horizontal movements, and then read in a single vertical… Continue Reading »

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The 10 Most Important Facts About Google’s RankBrain

Exclusive Concepts Blog June 27, 2016

Late last year, Bloomberg broke the story that Google would begin using machine learning artificial intelligence technology — called RankBrain — to filter search results. But now we know that the search engine uses it for every single Google search, even though it was only used for about 15 percent of queries last year. Here… Continue Reading »

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News in Review: A Google Ads Makeover, TLD Keyword Trickery & More

Exclusive Concepts Blog June 17, 2016

It was a busy week for e-commerce. Here’s a recap of last week’s news-makers: Green is the New Yellow on Google Ads Last week, some Google users noticed something a bit different on their search results page. Instead of the yellow icon that once appeared next to paid ads on the SERP, users are now reporting… Continue Reading »

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