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Google Testing New Percentage Ratings

Exclusive Concepts Blog July 25, 2016

Google recently revealed that it’s testing a new percentage-based rating system for its text ads. The prospective change would swap out Google’s old star ratings — the ones that appear right below the URL in any given text ad — in favor of a percentage. Where a company might have had a five-star review, now… Continue Reading »

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Changes Ahead for the Look of Google Shopping Ads

Exclusive Concepts Blog July 18, 2016

Google recently announced that it will implement a slew of new changes to Shopping campaigns, including: Showcase Shopping Ads: ads designed to target broad search queries More advertising options on TrueView Testing of a new currency conversion tool The new Showcase Shopping Ads option is the biggest change of the batch, and will allow users… Continue Reading »

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Think Only Amazon Benefits from Prime Day? Think Again.

Exclusive Concepts Blog July 11, 2016

Amazon Prime Day is fast-approaching, and it may be valuable for marketers to jump on the bandwagon. The Amazon spectacular, which takes place on Tuesday July 12, is expected to be the fourth biggest shopping event of the year, with the number of small businesses selling their goods doubling from last year’s Prime Day. Accordingly, the event is… Continue Reading »

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New Study Finds Changes in the Way Users View Search Results

Exclusive Concepts Blog July 4, 2016

Back in 2006, user experience researcher Jakob Nielson published a study suggesting that users generally read web content — including the Search Engine Results Page (SERP) on Google and Bing — in an F-shaped pattern. His eye-tracking studies revealed that users first read content in two horizontal movements, and then read in a single vertical… Continue Reading »

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The 10 Most Important Facts About Google’s RankBrain

Exclusive Concepts Blog June 27, 2016

Late last year, Bloomberg broke the story that Google would begin using machine learning artificial intelligence technology — called RankBrain — to filter search results. But now we know that the search engine uses it for every single Google search, even though it was only used for about 15 percent of queries last year. Here… Continue Reading »

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News in Review: A Google Ads Makeover, TLD Keyword Trickery & More

Exclusive Concepts Blog June 17, 2016

It was a busy week for e-commerce. Here’s a recap of last week’s news-makers: Green is the New Yellow on Google Ads Last week, some Google users noticed something a bit different on their search results page. Instead of the yellow icon that once appeared next to paid ads on the SERP, users are now reporting… Continue Reading »

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Tracking Your Sales: Offline Shoppers Matter, Too

Exclusive Concepts Blog June 13, 2016

If you have a brick-and-mortar presence and are having difficulty bridging the metrics gap between online and off, you may be looking at an incomplete picture. There are a number of subtle cues and user behaviors that indicate a potential online purchase has moved offline. For example: tracking users who visited your store location and/or… Continue Reading »

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Facebook’s New Deep Text AI Tech Promises to Up Platform’s Search Intel

Exclusive Concepts Blog June 6, 2016

Facebook announced in a blog post recently that it will begin using a deep learning engine developed by its AI Research Team to further analyze users’ posts. DeepText is “a deep learning-based text understanding engine that can understand with near-human accuracy the textual content of several thousands of posts per second, spanning more than 20 languages,” the… Continue Reading »

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Google: Upped Meta Descriptions and Title Tags Just an Experiment

Exclusive Concepts Blog May 30, 2016

Google Webmaster Trends Analyst John Mueller responded to questions surrounding the extended length of some meta descriptions and title tags — specifically, he confirmed that it’s just Google’s typical testing. Earlier this month, Google extended title tag and meta description lengths on SERPs, upping descriptions by 100 characters per line and extending them from two… Continue Reading »

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The Search Experience Optimization Approach: Should You Adopt It?

Exclusive Concepts Blog May 23, 2016

There’s a growing buzz in the SEO community about the shift from Search Engine Optimization to Search Experience Optimization. Since Google started using machine learning algorithms rather than automated crawling bots to test the end-user’s experience, it became less about how to please the algorithm and more about how to please the user. Search engines — Google, Bing, Yahoo! — are refocusing on user experience… Continue Reading »

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