Helping You Create MORE CommercePosted by: Scott: Monday, October 17th, 2011

When you spend 5 years managing conversion tests on large e-commerce websites you’re bound to have a breakthrough or two. When we test those breakthroughs on the websites of many online retailers, and observe that they consistently increase conversion rates, we build software and make it available on a pay-for-performance basis.

View Archive

Read Scott C's Bio

Wildcard Friday – Update to Top Search Queries Data in Google Webmaster ToolsPosted by: Scott C: Friday, January 27th, 2012

Today we’ll be covering a recent update Google announced to the Top Queries section of Webmaster Tools, where they’ll be making an effort to make the Average Position reported more accurate over t [...] Continue Reading

Read Kelly's Bio

Email Thursday – Social Sharing in EmailPosted by: Kelly: Thursday, January 26th, 2012

Last year the number of people who use social sharing buttons in their emails increased 40% to 18.3%. This number is based on people who began including social sharing via Twitter, Facebook, and Linke [...] Continue Reading

Read Dan G's Bio

Conversion Wednesday – Landing Page OptimizationPosted by: Dan G: Wednesday, January 25th, 2012

In this video we’ll discuss landing pages and go over what they are and how they can be used to increase your conversion rate.

If you don’t know what landing pages are, basically they� [...] Continue Reading

Read Kevin's Bio

PPC Tuesday – Impression Share Metrics UpdatePosted by: Kevin: Tuesday, January 24th, 2012

Google has recently announced that they will be expanding their Impression Share performance data down to the Ad Group level.

In the past, Google has provided Impression Share metrics on a [...] Continue Reading

Rebecca

SEO Monday – Google Makes an UpdatePosted by: Rebecca: Monday, January 23rd, 2012

We aren’t lying to you when we say that page layout and user experience matter, and Google is now taking a stand to better a user’s experience when they announced on their blog yesterday that site [...] Continue Reading

Tim G

Email Thursday – Know Your List Before You Grow Your ListPosted by: Tim G: Thursday, January 19th, 2012

Today, I will cover the topic, “Know Your List Before You Grow Your List.”

A lot of our clients are looking at how they can grow their email program in 2012. Most have put a concerted e [...] Continue Reading

Read Chris C.'s Bio

Conversion Wednesday – Optimize Your Site Right NowPosted by: Chris C.: Wednesday, January 18th, 2012

Go through your top 25 most popular pages and identify what the purpose of the page is on your site.

The point of this is to identify which pages drive the most business for you. Th [...] Continue Reading

Read Matthew's Bio

PPC Tuesday – AdWords Offer ExtensionsPosted by: Matthew: Tuesday, January 17th, 2012

Today, I will be discussing another new Google AdWords extension, offer extensions.

In my last PPC Tuesday I spoke briefly about offer extensions, but I’d like to dig deeper and share s [...] Continue Reading

Read Lauren's Bio

Reminder: Update your Copyright Date – Wildcard FridayPosted by: Lauren: Friday, January 13th, 2012

You may remember almost a year ago to the day, I created a video reminder to update your copyright. Well I’m [...] Continue Reading

Read Elizabeth's Bio

Email Thursday: How Small e-Commerce Stores Can Differentiate Themselves from Superstores through EmailPosted by: Elizabeth: Thursday, January 12th, 2012

My name is Elizabeth and I’m an SEO copywriter here at Exclusive Concepts. Today I’ll give you a few tips on how small e-commerce stores can differentiate themselves from superstores through email [...] Continue Reading

View Archive