Exclusive Concepts Blog

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How to Keep Ballooning Cost Per Acquisition Numbers Grounded

Sean Evanko July 28, 2014

ave you observed your year-over-year cost-per-acquisitions (CPA) increasing in AdWords? Do you understand why? By only looking in your AdWords account you may have a difficult time pinpointing the reasons for the increases. The answer lies externally — at least partially. First let’s look at Google Shopping. Last year the number of retailers advertising on… Continue Reading »

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Webinar: Ultimate Guide to Conversion Rate Optimization for Online Retailers

Nik Rajpal July 21, 2014

Register Now Wednesday, August 20, 2014 1:00 PM – 2:00 PM EDT Are you part of the phenomenon? With SEO changes over the past 3 years and PPC competition becoming more aggressive than ever before, savvy online retailers are switching budget to conversion rate optimization (CRO) at a record pace. The goal of conversion rate… Continue Reading »

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Must-Have Triggers for Online Retailers

Stacy Ward July 21, 2014

What is a trigger campaign? Simply put, a trigger campaign is an email message that is automatically sent in response to an action. For example, a potential customer receives an email because they have signed up to your store mailing list. Or a current subscriber receives a “We miss you” email because they have not… Continue Reading »

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3 Must-Follow Tips for Transitioning to New Google Shopping Campaigns

Logan Durant July 10, 2014

Google is officially pulling the plug from their legacy Product Listing Ad campaigns in late August 2014. Here’s what you can do to help ensure a smooth transition away from PLA campaigns to the new Google Shopping campaign type. It’s happening. There’s no way around it. Google is pulling the plug on legacy PLA campaigns… Continue Reading »

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eCommerce Guide to Google – Version Q3 2014 (Recording Coming Soon)

Nik Rajpal June 18, 2014

We will explore how Google has turned the tables on SEO, making it (for the most part) a lose-lose situation and identify the silver lining discovered by Exclusive Concepts. At the same time, we’ll look into how Adwords has improved and has turned into a significant win-win in online retail. Viewed by over 1,000 online… Continue Reading »

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Do Good IRCE – Exclusive Concepts Raises Money for Build.org

Nik Rajpal June 5, 2014

The short of it: We’ll donate $1 to Build.org for every qualified webinar sign-up at IRCE. Webinar options for the donation: eCommerce Guide to Google v. Q3 2014: This webinar will be hosted later this month, called ‘Google Guide version Q3 2014’. Viewed to date by over 1,000 online retailers, the feedback on this webinar has… Continue Reading »

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IRCE 2014 Chicago – The Ultimate Guide

Nik Rajpal May 23, 2014

It’s the 10-year anniversary of IRCE! We’ve been attending IRCE for so many years now. We’ve been there as the conference landed in the great cities of Boston, San Diego and, most recently, Chicago. IRCE 2014 is going to be a blast; we know this because it never fails to deliver. What have we learned… Continue Reading »

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eCommerce PPC for Online Retailers

Nik Rajpal April 15, 2014

14x Profit; that’s what Exclusive Concepts achieves for its clients when compared to non-clients. In this 60 minute presentation, you’ll learn the flux approach, the defining difference-maker for online retail PPC. We hope you enjoy the presentation – and please write to sales@exclusiveconcepts.com if you would like to have us do an audit for your… Continue Reading »

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The 411 on Google AdWords “Not Provided”

Matthew April 14, 2014

Following along in the footsteps of SEO, Google AdWords has announced that “Not Provided” will be coming to paid search. Citing efforts to keep user searches secure, Google will no longer extend the query to Google Analytics. Similar to SEO, merchants will lose the ability to see the actual paid search queries that triggered their… Continue Reading »

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Online Retail Strategy Guide

Nik Rajpal April 11, 2014

90+% of people will answer: no. The question is: Are you 100% confident that you, your team and your audience know the 1 thing that makes your business grow — your “x” factor? If you answered “no” and you are an online retailer, then this is one of the most important webinars you will ever… Continue Reading »

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