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Cheaper Clicks from AdWords Coming? – Scott’s latest article featured on Practical eCommercePosted by: Scott: Wednesday, February 1st, 2012
Google’s average revenue per click from AdWords’ advertisers dropped for the first time in two years for the quarter ended Dec. 31, 2011, according to Reuters. Analysts projected a 3 percent increase in cost-per-click revenue, but Google reported an 8 percent decrease.
As a result, many advertisers are wondering (a) if this is merely a blip [...]
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I will be analyzing an infographic I came across on thenextweb.com that utilizes an interesting platform provided by ubervu.com to gauge the social media sentiment of giants and patriots fans.
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 Tim G
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Many e-mail marketers focus on the holiday shopping season, and for good reason. For many industries, a significant portion of their revenues come from sales generated from mid-October to the end of D [...] Continue Reading
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Today I’m going to review some advanced math on what we call bounce rate. Bounce rate doesn’t just tell you whether your customers find an entry page relevant, it’s a compass for where your inv [...] Continue Reading
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 Read Scott's Bio
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Google’s average revenue per click from AdWords’ advertisers dropped for the first time in two years for the quarter ended Dec. 31, 2011, according to Reuters. Analysts projected a 3 percent increase in cost-per-click revenue, but Google reported an 8 percent decrease.
As a result, many advertisers are wondering (a) if this is merely a blip [...] Continue Reading
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 Brian
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Well folks it’s that time of the year again. The time when we sit down and see the best performers battle it out for the year’s top prize. Whether Doritos can top the child defending his mothe [...] Continue Reading
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In the midst of all the Facebooking, Twittering and Tumblring that’s going on out there in the social media world, Pinterest emerges as the knight in shining armor - fairly accurate since its users [...] Continue Reading
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 Read Scott C's Bio
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Today we’ll be covering a recent update Google announced to the Top Queries section of Webmaster Tools, where they’ll be making an effort to make the Average Position reported more accurate over t [...] Continue Reading
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Last year the number of people who use social sharing buttons in their emails increased 40% to 18.3%. This number is based on people who began including social sharing via Twitter, Facebook, and Linke [...] Continue Reading
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 Read Dan G's Bio
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In this video we’ll discuss landing pages and go over what they are and how they can be used to increase your conversion rate.
If you don’t know what landing pages are, basically they†[...] Continue Reading
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 Read Kevin's Bio
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Google has recently announced that they will be expanding their Impression Share performance data down to the Ad Group level.
In the past, Google has provided Impression Share metrics on a [...] Continue Reading
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Some Content Hurts, Some Content Helps
In eCommerce, not all content is created equal. Google is continuing to issue algorithm updates that target site with low quality content…are you protecting your store from being flagged?
Join us as we explore how content can help you increase you Panda Quality Score, improve your site-wide rankings, and increase revenue from search.
When: On Demand
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