The Arizona Premium Mattress company is a manufacturer of latex mattresses that sells direct to the public. They had previously tried a different ecommerce platform that was difficult to manage and update, had poor navigation and was not generating sales. Exclusive Concepts redesigned the site for the Yahoo platform to emphasize their brand benefits. Significant and valuable content was incorporated on the home and interior pages for both conversion and search optimization benefits. The navigation structure was improved conversion best practices employed on the product pages. The result is an ecommerce site that is much easier for the client to maintain and will produce significantly better sales.