About Us

Founded in 1997, Exclusive Concepts was among the very first Internet marketing firms.
We are still among the very few to focus on the smaller retailer. Our mission is to help you make more money from the Internet.

Even as consumers become more price sensitive and websites look more alike, we make you stand out with consumers and search engines. You are the retailer consumers will recall when they consider buying the kinds of products and services you sell.

Exclusive Concepts is not just an “SEO company.” We’re the leader in helping retailers create and execute successful online marketing strategies:

• We employ unique methodologies and technologies. We have developed over many
  years — like the Potential Index™, our proprietary Internet marketing performance
  benchmark.
  
• We don’t apply simplistic one-size-fits-all formulas. We assess the factors defining each
  retailer’s unique business topography — its business category, ecommerce environment,
  competitive set and business goals, and how those factors affect each other.
• We literally grew up in retail. So we understand retail — like the difference between
  merchandising and marketing — and how those concepts apply in the online era.
• We perform as a virtual extension of your team.  We seamlessly align our diverse subject
  matter experts against your internal resources — sharing advanced knowledge while offering
  strategic marketing counsel.
• We offer unmatched depth of knowledge and experience. In the tools that influence
  online consumers — including search engine optimization, pay-per-click and customer
  conversion.

Beyond these advantages, we also offer the unique combination of skills — to listen, frame, map and influence — that enables us to transfer these advantages to you.

It is our ability to listen actively, empathetically and interactively that lets us precisely frame your business topography.  It is our ability to map our subject matter expertise to your business topography that lets you to leverage our knowledge and experience. And it is that knowledge and experience that enables us together — aligned as partners — to influence customer behavior.

These partnerships with clients often last many years. Most of our own business, in fact, comes from repeat clients and word-of-mouth.