In order to discuss how Exclusive Concepts builds Websites, let's see if we can agree on what makes a great site.

Below are five great sites. They are very different but share two common attributes—they are designed to appeal to a specific audience and to accomplish a specific business objective.

What makes these sites great is how well they have identified their target visitor and how they have shaped the site to achieve their primary business objective. Since their targets are different and their objectives are different, the sites look vastly different. Bottom line: no one style or design is great for every client. What's important is to match the design to the target customer.

That's how Exclusive Concepts builds great Websites as well. We spend as much time understanding the target prospects and the site's ultimate objectives as we do building the site. In fact, for the three phases of a Website project, most of the time is spent in Phases 1 and 2. A brief description of each phase follows:

Phase 1. Discovery: It’s important to do thorough research to accurately identify the target audience for the site and the different objectives you have in mind for each type of customer. A close look at what your competitors are doing is also essential. Detailed brand analysis—how you view your company and how you want others to view it—feeds into site design decisions, along with knowing what your target audience is looking for and how they want to interact with the site. The result: a well-thought out and detailed site-map that lays out the site’s navigation structure and proposed content.

Phase 2. Design: Once we've finished discovery and have an approved site-map, Exclusive Concepts creates a design mock-up. This will synthesize all the information about style, preferences, image, target audiences, interaction style, business objectives and competition into a look and feel that will BE your company on the Web. The design review process continues through a number of cycles with additional mock-ups until you have a design that doesn't just satisfy you but that you love.

Phase 3. Implementation: Now for the easy part. Once the design has been approved, the HTML pages and supporting applications are built, and we work with your content providers to populate the pages.

Exclusive Concepts gets the best results with a single-minded focus on building Websites that inspire action. After all, the ultimate measure of success for a Website is not in design awards or coolness factors, but in the number of qualified visitors the site attracts and the percentage of those visitors that convert into a sale or a lead. That's why we spend considerable effort in understanding your business, your customer profiles and your competition. Everything we learn is applied to designing a site that will attract attention, increase interest, create desire and either make a sale or generate a lead.

One more thing: a great site that no one can find is like a tree falling in the woods with no one around. It makes no noise. The most successful Websites are those that search engines like Google, Yahoo, and MSN think are great sites. You'll know that they think you have a great site when you get high search engine placements. As experts in search engine marketing, Exclusive Concepts knows how to design a site that will get you the best rankings possible

Exclusive Concepts’ sites are great because they get results. If that's your definition of greatness, too, then give us a call.