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How to Survive the Mobile Retail Shift

Scott May 27, 2015

I started Exclusive Concepts in the ‘90s when online retail was in its infancy. I literally walked up and down Broad Street, in Red Bank, N.J., knocking on doors and talking to merchants. My message was simple: “change is coming.” I remember telling a Halloween costume merchant that, someday soon, more people would shop for… Continue Reading »

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Google Shopping: Addressing 3 Common Feed Errors in Your Merchant Center

Google Shopping Team May 25, 2015

Google Shopping feed errors got you down? Fear not! Sign into your Google Merchant Center account, select “Diagnostics” from the left navigation panel, and follow these steps to address three popular feed errors. Get your Shopping feed back up to standards in no time by identifying the following issues. Error 1: Truncated Product Titles —… Continue Reading »

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Humanizing Your Brand to Truly Connect with Customers

Leanne Gilardi May 18, 2015

It’s a tall order, and one that all businesses and marketers would do just about anything to fill. It doesn’t matter whether you run a Fortune 500 company or a small ecommerce shop that you run from home. Humanizing your brand is essential if you want to survive in a competitive marketplace. Human Branding through… Continue Reading »

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Are Your Google Shopping Campaigns Optimized for Mobile?

Logan Durant May 11, 2015

Online retailers have been raving about Google Shopping’s performance for nearly three years, and if you’re one of them, you already know that their ads have lower cost-per-click and higher conversion rates than traditional text ads do. In the past 6 to 12 months, though, many retailers have noticed their campaigns performing sluggishly. The biggest… Continue Reading »

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Smash Puny Ad Copy with these 5 Herculean Tips

Stacy Caprio May 4, 2015

What does it take to create super-strong ad copy? Nothing except the correct approach. Here, we’ll share five tried-and-true ideas for writing ad copy that has a competitive edge. Once you learn these methods, you should expect your ad copy to be positioned for exceptional performance, which is a claim that we will set out… Continue Reading »

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Fact of the Matter: How Factual Accuracy May Influence Site Rankings One Day

Exclusive Concepts Blog April 27, 2015

The accuracy of a site’s information, rather than its popularity, may one day help determine how it ranks. That’s according to a paper by research scientists at Google, reports the New Scientist. The paper, Knowledge-Based Trust, presents a new and different way of assessing the quality of Web pages by gauging their accuracy rather than… Continue Reading »

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5 Case Studies of Online Retail SEO

Nik Rajpal April 23, 2015

Watch Now: http://info2.exclusiveconcepts.com/ecommerce-seo-online-retail-search-engine-optimization.html Let us answer your online retail SEO questions through the beautiful art of case studies! Where does SEO for online retail stand in 2015? Updates, rollouts and other tides of change have completely rearranged SEO priorities. What works? What doesn’t? Where should you start in this high-stakes environment? In this webinar, we… Continue Reading »

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Why You Never Want to be Caught without a Crisis Communication Plan

Leanne Gilardi April 20, 2015

I was listening to a webinar recently. About eight minutes in, the audio suddenly went fuzzy and the host became inaudible. A few seconds went by — then 10, 15. I had to hold my headphones away from my ears because the noise was so loud. Then the slides disappeared. Crisis! How many people left… Continue Reading »

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Google Shopping: Are New Online Product Inventory Update Feeds Worth Your Time?

Google Shopping Team April 15, 2015

If you’ve logged into your Google Merchant Center account recently, you may have noticed a new feed type: Online Product Inventory Update Feeds. This new feed type allows merchants to send incremental updates to price, availability, and sale information for products already present in their regular Google product feed. It is a supplement to your… Continue Reading »

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Reinforcing Email Campaigns for the Crush of the Mobile Wave

Stacy Ward April 13, 2015

In case you haven’t noticed, the majority of today’s emails are being read on mobile devices. Hopefully at this point all online retailers are putting a healthy part of their marketing dollars toward a strategic email marketing plan. Why? Because the best way to gain and retain customers is through consistent and strategic email campaigns. After all,… Continue Reading »

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