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New Google Shopping Features: Optimizing Ad Formats for Mobile

Logan Durant August 3, 2015

In addition to the Google Buy Button (officially coined “Purchases on Google”), Google has announced new mobile ad features for Google Shopping that should improve user experience and increase click-through rates. 1) Swipe To Expand – This feature automatically expands Google Shopping ads when a user swipes the ad carousel on a mobile phone. It’s… Continue Reading »

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To be Remembered, Tell a Story and Forgo the Numbers

Vladimir Shvorin July 27, 2015

In the metrics-mad world of ecommerce, the concept of telling a story instead of living and dying by the numbers can seem as appalling as ten-day-old sushi, and perhaps be more difficult to digest. Written by Stanford professor Chip Heath and his equally accomplished brother Dan Heath, “Made to Stick” looks at the factors that… Continue Reading »

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Google’s New Buy Button and its Impact on Ecommerce, Google Shopping Ads

Logan Durant July 20, 2015

A Google AdWords beta was leaked through the Wall Street Journal on May 19 purporting the release of the Google Buy Button.  After the beans were spilled, Google quickly confirmed that the buy button is “imminent.” It is still unclear how this change will impact ecommerce sites dependent on Google Shopping traffic as a revenue source,… Continue Reading »

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Bing Shopping Now Available to the Public

Google Shopping Team July 14, 2015

Bing Shopping campaigns, introduced as a beta in April, are now available to the public. The new campaign type shares much of the functionality of Google’s Shopping campaigns, which can now be imported directly into Bing Ads. What’s new with Bing Shopping campaigns? Similar to the migration to Google Shopping in 2014, Bing Ads is now… Continue Reading »

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How to Access Google Shopping Product Information in the AdWords Dimensions Tab

Google Shopping Team July 13, 2015

Before I show you how to get to this Google Shopping information, let me explain why you (or your paid search agency) need to be doing this. Monitoring this information allows us to identify the areas of an AdWords account that we want to further emphasize with higher bids — spending more, in other words… Continue Reading »

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Is Yahoo Gemini Worth Your Time? ‘Maybe So,’ Say Our Experts

Sean Evanko July 6, 2015

Have you heard about Yahoo Gemini? Gemini is a PPC platform owned and operated by Yahoo that serves PPC native ads across all devices and will serve text ads on mobile devices on Yahoo and Yahoo partner sites. Interestingly enough, Yahoo is defining mobile devices as tablets and smartphones — a departure from how AdWords… Continue Reading »

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Google’s Reconsideration Request Time May Have Dropped Considerably

Exclusive Concepts Blog June 22, 2015

Recently, Thumbtack, a Google Capital-funded company that aims to connect people with professionals that can help them finish personal projects, managed to pull off the unthinkable when they reversed a Google-imposed penalty in a week’s time. Previously, a reconsideration resolution could take several months (and multiple attempts), but if Thumbtack is proof, it may be… Continue Reading »

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Put the Odds in Your Favor by Positioning Your Content for Maximum Impact

Vladimir Shvorin June 15, 2015

Think of the way you position your content as synonymous with the way you position your products. The copy you create is the vehicle that will ultimately drive the customer to buy your products. On that hairy route, you will gain insights that should be applied toward achieving maximum impact with your content. To give… Continue Reading »

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What’s a “Good” eCommerce Conversion Rate?

Scott June 8, 2015

For 18 years I’ve resisted answering the question, “Is my conversion rate good?” Today, right now, in this very blog post, I will actually (almost) answer this question for the first time. But first, the 50,000-foot view Conversion rates are never good or bad. They are what they are. No matter how high your conversion… Continue Reading »

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