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Mobile Spend Up Despite PPC Growth Sluggishness in Q4

PPC Team February 1, 2016

Don’t ring the alarm quite yet; paid search is still growing. It’s just that its growth trajectory in Q4 2015 wasn’t as stratospheric as it was during the previous year. Numbers-wise, this translates to: Google: 5 percent growth (but down from 8 percent in Q4 last year) Bing & Yahoo: 7 percent growth (down from… Continue Reading »

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Google Experimenting with New Google Shopping Ad Formats

Google Shopping Team January 25, 2016

It’s no surprise that Google is experimenting with new Google Shopping ad formats. Over the past year, Google has invested in Google Shopping by releasing new interface capabilities that include expanding into YouTube and updating Google Merchant Center with feed data import abilities, just to name a few. What has Google been concocting in its… Continue Reading »

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Happy 2016: Google Updates Core Algorithm, Integrates Panda

Exclusive Concepts Blog January 18, 2016

Google has been hard at work updating its core ranking algorithm. News started to trickle in on January 8 with signs pointing to an update. By January 12, the news was official. Over the weekend, a massive update of the core ranking algorithm had taken place. What makes this update surprising isn’t the timing —… Continue Reading »

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New AdWords Beta Aims to Improve Customer Segmentation

PPC Team January 11, 2016

Google has launched a new AdWords beta titled Customer Match. The beta provides improved segmentation options for targeting your core customers. Companies now have the ability to get more aggressive with their top tier customers while also enhancing their user experience. Before diving into strategy, we must first understand the new capabilities this beta offers…. Continue Reading »

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Celebrate 2016 with Five of Our Most Popular Posts from 2015!

Exclusive Concepts Blog January 4, 2016

Welcome to the first blog post of 2016, loyal readers! For many of our clients, 2015 will be remembered for the goals that were met and the new heights that were reached. If you’ve kept pace with our industry coverage of essential algorithm updates, platform changes and other news-makers, there’s no denying that a number… Continue Reading »

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Learn More About Your Business with Lesser-Known Google Tools

Exclusive Concepts Blog December 28, 2015

The holidays are here, but that doesn’t mean that it’s time to let off the afterburners. Gear up for another profitable year with these handy, lesser-known tools from Google. Whether you want to gauge consumer search behavior at a macro level or check the latest industry benchmarks, Google has an arsenal of useful tools that… Continue Reading »

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How a Greedy Robots.txt File can Undermine SEO Efforts

Exclusive Concepts Blog December 21, 2015

A slow leak isn’t a runaway train. It’s not capable of causing overnight meltdowns. Instead, it does its damage over time, capitalizing on the fact that it’s nearly imperceptible due to its natural camouflage. But there it is: a silent killer buried deep within historical trends, year-over-year performance charts and other big-picture snapshots. This is… Continue Reading »

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AdWords Updates: Detailed Store Visits and Expanded Structured Snippets

PPC Team December 14, 2015

Google recently unveiled two important AdWords updates involving structured snippets and its store visits metric: Store visits can now be broken out at a keyword- or ad-group-level, as well as being viewable by day, week, or month. Structured snippets can now display up to two lines of information in AdWords text ads. Let’s start with… Continue Reading »

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What we Learned from Black Friday and Cyber Monday 2015

Exclusive Concepts Blog December 7, 2015

The buildup to Black Friday and Cyber Monday justifiably starts early. But did 2015 live up to the hype? According to ChannelAdvisor, Same Store Sales were noticeably up for some of the biggest retailers this year. While perennial performer Amazon saw sales surge for Black Friday and Cyber Monday, eBay’s biggest sales day came on… Continue Reading »

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This Season, Mind Your Backlinks to Avoid Coal from Google

Exclusive Concepts Blog November 30, 2015

Have Your Links Been Naughty or Nice? Tis the season again and Santa’s not the only one checking his list; his arctic friend — Penguin — is helping you check yours! Since 2012, Google’s Penguin has been policing spammy back linking campaigns and penalizing domains with poor quality backlink profiles. In recent news, a Google… Continue Reading »

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