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Why Can’t I Bid on Keywords in Google Shopping?

Google Shopping Team August 31, 2015

You get your shopping feed in the Google Merchant Center, and then you start to create your first Google Shopping Campaign. Everything is in place, and then you realize, there is no place to bid on specific keywords for Google Shopping. How could this be possible? How will Google know what searches to display Shopping… Continue Reading »

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Staying Efficient by Leaning on the Law of Diminishing Returns

Vladimir Shvorin August 24, 2015

No business-owner wants to be told that “less is more.” But there is a time when this adage holds true. The other day I was vacuuming my rug (just the one, but I have others), as I tend to do once it gets so dirty that debris takes up more space than rug fibers. I… Continue Reading »

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Isolate by Device to Better Understand Your Google Shopping Performance

Google Shopping Team August 17, 2015

It’s no secret that mobile search is progressing by the day, so it is increasingly important to quantify how you’re performing on different types of devices. Analyzing these results ensures that your AdWords investment is profitable regardless of whether these ads appear on a 5- or 20-inch screen. In order to effectively promote your ecommerce… Continue Reading »

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The Dangers of Estimated Conversions

Sean Evanko August 10, 2015

According to Google research, 90 percent of people start an activity on one device and finish it on another. If the metrics you use to measure success don’t take this into consideration then the marketing decisions you’re making may be misinformed — even if they are improving the metrics of a single device and single… Continue Reading »

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New Google Shopping Features: Optimizing Ad Formats for Mobile

Logan Durant August 3, 2015

In addition to the Google Buy Button (officially coined “Purchases on Google”), Google has announced new mobile ad features for Google Shopping that should improve user experience and increase click-through rates. 1) Swipe To Expand – This feature automatically expands Google Shopping ads when a user swipes the ad carousel on a mobile phone. It’s… Continue Reading »

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To be Remembered, Tell a Story and Forgo the Numbers

Vladimir Shvorin July 27, 2015

In the metrics-mad world of ecommerce, the concept of telling a story instead of living and dying by the numbers can seem as appalling as ten-day-old sushi, and perhaps be more difficult to digest. Written by Stanford professor Chip Heath and his equally accomplished brother Dan Heath, “Made to Stick” looks at the factors that… Continue Reading »

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Google’s New Buy Button and its Impact on Ecommerce, Google Shopping Ads

Logan Durant July 20, 2015

A Google AdWords beta was leaked through the Wall Street Journal on May 19 purporting the release of the Google Buy Button.  After the beans were spilled, Google quickly confirmed that the buy button is “imminent.” It is still unclear how this change will impact ecommerce sites dependent on Google Shopping traffic as a revenue source,… Continue Reading »

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Bing Shopping Now Available to the Public

Google Shopping Team July 14, 2015

Bing Shopping campaigns, introduced as a beta in April, are now available to the public. The new campaign type shares much of the functionality of Google’s Shopping campaigns, which can now be imported directly into Bing Ads. What’s new with Bing Shopping campaigns? Similar to the migration to Google Shopping in 2014, Bing Ads is now… Continue Reading »

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How to Access Google Shopping Product Information in the AdWords Dimensions Tab

Google Shopping Team July 13, 2015

Before I show you how to get to this Google Shopping information, let me explain why you (or your paid search agency) need to be doing this. Monitoring this information allows us to identify the areas of an AdWords account that we want to further emphasize with higher bids — spending more, in other words… Continue Reading »

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Is Yahoo Gemini Worth Your Time? ‘Maybe So,’ Say Our Experts

Sean Evanko July 6, 2015

Have you heard about Yahoo Gemini? Gemini is a PPC platform owned and operated by Yahoo that serves PPC native ads across all devices and will serve text ads on mobile devices on Yahoo and Yahoo partner sites. Interestingly enough, Yahoo is defining mobile devices as tablets and smartphones — a departure from how AdWords… Continue Reading »

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