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Google’s Reconsideration Request Time May Have Dropped Considerably

Exclusive Concepts Blog June 22, 2015

Recently, Thumbtack, a Google Capital-funded company that aims to connect people with professionals that can help them finish personal projects, managed to pull off the unthinkable when they reversed a Google-imposed penalty in a week’s time. Previously, a reconsideration resolution could take several months (and multiple attempts), but if Thumbtack is proof, it may be… Continue Reading »

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Put the Odds in Your Favor by Positioning Your Content for Maximum Impact

Vladimir Shvorin June 15, 2015

Think of the way you position your content as synonymous with the way you position your products. The copy you create is the vehicle that will ultimately drive the customer to buy your products. On that hairy route, you will gain insights that should be applied toward achieving maximum impact with your content. To give… Continue Reading »

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What’s a “Good” eCommerce Conversion Rate?

Scott June 8, 2015

For 18 years I’ve resisted answering the question, “Is my conversion rate good?” Today, right now, in this very blog post, I will actually (almost) answer this question for the first time. But first, the 50,000-foot view Conversion rates are never good or bad. They are what they are. No matter how high your conversion… Continue Reading »

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What is Google Shopping? An Easy-to-Digest Explanation

Google Shopping Team June 1, 2015

If you are an ecommerce store and want to capture your ideal customers on the largest search engine, Google Shopping should be right up your alley and a cornerstone of your pay-per-click and overall marketing efforts. Google Shopping is a direct and effective way to get your products in front of a larger audience through… Continue Reading »

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How to Survive the Mobile Retail Shift

Scott May 27, 2015

I started Exclusive Concepts in the ‘90s when online retail was in its infancy. I literally walked up and down Broad Street, in Red Bank, N.J., knocking on doors and talking to merchants. My message was simple: “change is coming.” I remember telling a Halloween costume merchant that, someday soon, more people would shop for… Continue Reading »

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Google Shopping: Addressing 3 Common Feed Errors in Your Merchant Center

Google Shopping Team May 25, 2015

Google Shopping feed errors got you down? Fear not! Sign into your Google Merchant Center account, select “Diagnostics” from the left navigation panel, and follow these steps to address three popular feed errors. Get your Shopping feed back up to standards in no time by identifying the following issues. Error 1: Truncated Product Titles —… Continue Reading »

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Humanizing Your Brand to Truly Connect with Customers

Leanne Gilardi May 18, 2015

It’s a tall order, and one that all businesses and marketers would do just about anything to fill. It doesn’t matter whether you run a Fortune 500 company or a small ecommerce shop that you run from home. Humanizing your brand is essential if you want to survive in a competitive marketplace. Human Branding through… Continue Reading »

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Are Your Google Shopping Campaigns Optimized for Mobile?

Logan Durant May 11, 2015

Online retailers have been raving about Google Shopping’s performance for nearly three years, and if you’re one of them, you already know that their ads have lower cost-per-click and higher conversion rates than traditional text ads do. In the past 6 to 12 months, though, many retailers have noticed their campaigns performing sluggishly. The biggest… Continue Reading »

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Smash Puny Ad Copy with these 5 Herculean Tips

Stacy Caprio May 4, 2015

What does it take to create super-strong ad copy? Nothing except the correct approach. Here, we’ll share five tried-and-true ideas for writing ad copy that has a competitive edge. Once you learn these methods, you should expect your ad copy to be positioned for exceptional performance, which is a claim that we will set out… Continue Reading »

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